Why Your Brand Needs a Human Touch (Even When You’re Using AI)
Ever feel like every brand is starting to sound… the same?
Here’s the thing—AI is everywhere
(It’s writing blog posts, running ads, even doing your shopping lists if you ask nicely.)
But there’s this weird paradox happening:
The more brands automate, the more we all crave something real.
Something that feels like it was written by a living, breathing human (preferably one who’s had at least two coffees and a slightly chaotic week).
So—how do you give your brand that human edge, even when you’re using AI tools for, well, almost everything?
Let’s get into it.
Stop Sounding Like a Robot
Seriously.
If your blog post starts with “In today’s fast-paced digital landscape…” just… no.
Delete it.
Instead, command your AI to tell me about the time you accidentally scheduled a campaign for 2am and woke up to 47 confused DMs.
Or how you discovered your new favourite AI tool because you clicked the wrong link.
People want stories.
They want little imperfections, tangents, the occasional “oh, by the way…”
They want you.
Use AI to Free Up Your Best Ideas
Here’s the magic:
AI shouldn’t replace your voice—it should amplify it.
Let your AI tools handle the repetitive stuff:
- Topic research
- Keyword lists
- Outlining (honestly, lifesaver)
- Proofreading (because who has time to double-check every full stop?)
But when it comes to the actual words, inject a bit of yourself.
Anecdotes.
Weirdly specific metaphors.
The kind of advice you’d give a mate over coffee.
Even as AI and SEO become more intertwined, what stands out is content that feels human—relatable, imperfect, and real.
Anchor Your Content With Real Value (and Real News)
Don’t just regurgitate what everyone else is saying.
Link to resources you actually use.
If you want to see what’s actually happening in digital marketing and AI right now, check out these:
- Meta’s new AI and video editing enhancements are giving creators more creative tools, but it’s still the human stories behind the content that get shared.
- ActiveCampaign just launched WhatsApp Messaging for more personal, real-time customer conversations—proof that even automation works best when it feels like a chat, not a sales pitch.
- July’s digital marketing trends show that brands who blend AI efficiency with a human touch are the ones actually building trust.
And if you’re curious about how audiences are really feeling about AI, We Are Social’s global statshot reveals people are excited, but still want brands to sound… human.
Want to make your own content more compelling?
Grab my practical eBook, Profile to Profit: Customising Your Business Strategy For The AI Age—it’s packed with actionable strategies for using AI without losing your personal touch.
If you’re looking to up your lead generation game, try Magnet Maker for easy, high-converting lead magnets, or explore the Hyperrealistic Stock Images Package to give your visuals a genuine, bespoke feel.
Building your list? Mailing List Maestro is a lifesaver for automating and personalising your email strategy.
And if you want to turn your socials into a proper sales machine, againm check out Profile to Profit—it’s all about transforming your online presence without losing your voice.
Break the Rules (A Bit)
Forget perfect grammar. Let sentences trail off, but not to the point where people are there behind there screen looking and felling puzzled!
The point is:
Let your content breathe.
Let it sound like you.
Always, Always Add a CTA (But Make It Friendly)
None of that “Buy now!” stuff.
Try:
- “Whenever you’re ready, here’s how to work with me…”
- “Check this out if you want to see how AI can actually save you time”
- “Comment AIHUMAN if you want my free guide to making your content less robotic.”
- Or just subscribe to the newsletter for more tips like this—no pressure, ever.
No cringe.
Just a genuine invitation.
P.S. Want a sneak peek at what’s working for UK SMEs in 2025? Reuters’ July trends report is a solid place to start.
Final Thought
AI is a tool.
But your voice? That’s your superpower.
So use the tech.Let it make your life easier. But never let it flatten out the stuff that makes you, well, you.
Because honestly?
That’s what people remember.
