What Is Power Content?
Power Content is a specific type of content which can be used to introduce yourself to new customers or deepen loyalty of existing customers on a long term, bigger picture basis. On a subconscious level, it’s selling without selling. Taking the soft sales road as opposed to foot-in-the-door hard sales (“Here’s my product…buy it!” which normally only creates short term wins.) Power content creates a connection to the customer and establishes your brand in their psyche, before they’ve even bought into your products…and in turn takes a cold customer in to a raving fan…or strengthens an existing customer relationship. Power content is the main muscle behind attraction marketing. It’s a brilliant concept to be used in conjunction with paid advertising/organic traffic/leads.
Consultation
We look at your brand’s unique selling points and consult with you on the type of messaging you want to put out there. We advise you on the best type of content for Style your brand and use our creative skills to to help brainstorm new ideas for your content with you
Creation
Have some graphical power content you need creating but have a clue how to do it? We can help with that. We are highly experienced in Canva design and can come up with the right images and slogans for your campaign. Have some pieces of video you need stitching together for your power content? Send them over, we’re happy to do the sowing for you! Need some royalty free music for your video especially created for your brand that no-one else will have? No problems, we can write, perform and produce this for you!
Hand Holding
Want us to be there with you when creating the content? Our “Hand-Holding” Service is just that. We travel to you to be with you when you create your content be it a video, blog, photo shoot or any other amazing creative idea you are making. We can be a sounding board for you in a “two heads are better than one” situation, advise on best practice and help bolster your new ideas with a fresh perspective.
