At Alex Harris Digital, we are committed to ensuring that our AI-driven marketing services are conducted in a manner that is ethical, transparent, and compliant with the European Union’s AI guidance.
This policy outlines our approach to AI marketing, focusing on the safety, privacy, and rights of our clients and their audiences.
Transparency and Explainability
We ensure that our AI tools and systems are transparent and that their operations can be explained in understandable terms to our clients.
Clients will be informed about the AI technologies used in their campaigns and how these technologies enhance their marketing strategies.
Data Privacy and Protection
We adhere to GDPR and other relevant data protection regulations, ensuring that all personal data is handled with the utmost care and confidentiality.
Data collected through AI tools is used solely for the purpose of enhancing marketing strategies and is never shared with third parties without explicit consent.
Ethical AI Usage
Our AI marketing strategies are designed to respect user privacy and avoid any form of discrimination or bias.
We conduct regular audits of our AI systems to ensure they operate fairly and without prejudice.
Client Empowerment
We provide clients with the necessary insights and understanding to make informed decisions about AI-driven marketing strategies.
Clients have the right to opt-out of AI-driven processes if they choose to do so.
Continuous Improvement and Compliance
We stay updated with the latest developments in AI regulations and best practices to ensure ongoing compliance.
Our team is committed to continuous learning and improvement in AI ethics and safety.
Accountability
We take responsibility for the AI systems we deploy and are committed to addressing any issues that may arise promptly and effectively.
